Case Study - Revolutionizing Tourist Information Services with AI-Powered WhatsApp Platform

Overview

Turista.ai approached Pixel DevLab with a vision to modernize how tourists access information in unfamiliar destinations. Traditional information kiosks were limited by physical location, operating hours, and outdated information. Our solution leverages the ubiquity of WhatsApp to create an always-available, personalized tourist guide in visitors' pockets. The platform we developed serves two distinct user groups: tourists seeking immediate, relevant information about attractions, events, and services; and tourism management teams who need to understand visitor needs, update content dynamically, and measure engagement. By implementing an AI-powered conversation engine with a robust back-office system, we created a solution that not only enhances the tourist experience but also provides valuable data insights that help tourism boards optimize their offerings and marketing strategies. The platform's ability to segment users, promote special events, and deliver targeted advertising has created new revenue opportunities while significantly improving visitor satisfaction.

What we did